Rob Cross i4cp hero

i4cp Adds Renowned Human Capital Thought Leader Rob Cross to Research Team

Accomplished professor, author, and expert in networks and collaboration adds significant insight and experience to i4cp’s Next Practice research

SEATTLE, May 18, 2023 The Institute for Corporate Productivity (i4cp) today announced that Rob Cross, the Edward A. Madden Professor of Global Leadership at Babson College and the cofounder and research director of the Connected Commons, is joining i4cp as Senior Vice President of Research.

A renowned thought leader in the underlying networks of relationships within effective organizations and the collaborative practices of high performers, Cross will lend his expertise and experience to i4cp’s Next Practice research in human capital. Throughout his decorated career, Cross has worked with well over 300 organizations and thousands of leaders from the front line to the C-suite, to identify specific ways to cultivate vibrant, effective networks at all levels of an organization and at any career stage.

Cross’ just-released new book, The Microstress Effect, How Little Things Pile Up and Create Big Problems—and What to Do about It (Harvard Business Review Press; April 18, 2023), has received widespread acclaim leveraging original research to describe the phenomenon that is perpetuating an ongoing crisis of wellbeing. Cross is also the author of Beyond Collaboration Overload: How to Work Smarter, Get Ahead, and Restore Your Well-Being.

“Rob has been a tremendous partner to i4cp since we began working closely together several years ago,” said Kevin Oakes, CEO of i4cp. “I’m looking forward to further adding his cutting-edge insights, decades-long experience in collaboration and associated issues, and his thought leadership to our Next Practice research, and leveraging his work with our member organizations worldwide.” 

“I look forward to working closely with the i4cp research team and member community to provide a new perspective to many of the challenges facing human capital leaders today,” said Cross. “i4cp is focused on discovering next practices—our combined research has repeatedly demonstrated that if leaders integrate social capital practices into their human capital initiatives, organizations have incredible opportunity to leapfrog ahead of the competition.”

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About i4cp

i4cp is the leading authority on next practices in human capital. We produce more research than any other human capital research firm in the world, and many of the world’s most prominent organizations and HR leaders turn to i4cp to better capitalize on emerging workforce trends. Supported by a powerful community of human capital practitioners, we provide insights that help organizations better anticipate, adapt, and act in a constantly changing business environment.